News

Friday, 22 January 2010:

Multimedia Polska reaches one hundred thousand digital subscribers

Multimedia Polska has now reached 100,000 DTV subscribers, up over 40% from 2008 year-end.

‘Digital television is without a doubt one of the best-received services in Multimedia Polska history. Our adding 100,000 subscribers in only 18 months from commercial launch must be considered a great success. It confirms our strategy of keeping Multimedia offering up to date with new and innovative home entertainment and telecom products,’ comments Andrzej Rogowski, President of Multimedia Polska.

DTV is subscribed primarily by double and triple play customers. Approximately one-third of our DTV subscribers enjoy Multimedia’s voice and data services as well. All DTV users have HD enabled decoders.

The positive response we have had to our DTV product is connected with our constant effort to keep expanding our offering. We added some 40 new digital channels to our DTV offering during the year. Presently, 99 channels are available, including 11 in HD. An important incentive to take out Multimedia’s digital product is a wide selection of 17 thematic bundles, including Sports, Film, Kids, Adult, HD, Canal+ HD, HBO HD etc.

VoD – home video rental

December 2009 was our record month as far as the number of rentals is concerned. We doubled the number of rentals from the same period last year, which we believe is connected with our attractive video library of over 1,000 titles. That is much more than any other VoD enabled cable carrier provides at the moment.

Our video-on-demand is appreciated by independent experts. Multimedia Polska was ranked among the top three video-on-demand providers by Sat Kurier no. 1/2010 in a ranking of seven largest carriers who already have the product on offer. The criteria involved pricing per rental, activation fee, the number, quality and variety of titles available and the system of home video rental itself.

aMazing – interactive television

Digital TV opens doors to many new products. Apart from the popular video-on-demand and the growing number of HD channels, Multimedia has rolled out Poland’s first interactive TV channel aMazing. By pressing the aMazing button on the remote controls, viewers can take part in competitions, answer questions that pop up on the screen and win prizes, thus getting to know the properties of digital television is a fun way. They can also influence the content proposed by its creators. There is no texting or phoning in – all there is to do is press the button on the remote control.

DTV is now available to some 650,000 homes.