News Archives 2008

Thursday, 11 December 2008:

Multimedia Polska among Poland's most valuable brands

The MULTIMEDIA POLSKA brand has been once again listed one of the most valuable Polish brands - says the rating published by the daily Rzeczpospolita.

The Multimedia Polska brand was valued at PLN 109.3 million, some PLN 1.5 million higher than last year, and PLN 47.3 million higher than in 2006, when we were first ranked by Rzeczpospolita.

Multimedia Polska brand obtained the highest value among all cable companies operating in Poland and was rated one of the top sixteen strongest Polish brands in the telecommunications industry.

Friday, 21 November 2008:

Professionals on the line

This is how journalists have described our Call Centre consultants in Kalisz. Multimedia’s new Call Centre was officially opened yesterday. 380 professional consultants, only 14 seconds waiting time, 224 work stations and 1700 sq. m. of floor space — that is our investment in numbers.

Some 400 young people found their employment in our Call Centre in Kalisz. The average age is 27 years. 48 percent of our consultants have higher degrees, others are mainly students. Nearly 70 percent of the team are women. Our subscribers and customers may be certain that they will be given expert advice from competent consultants, well-acquainted with Multimedia offering.

By dialling 0-801-706-801 our customers will be able to get information on our latest offering, payments and invoices, they may report a fault, request a contract, sign up for additional services or call in for installation. The Call Centre is also involved in incoming and outgoing telesales. Our consultants make and take some 240,000 calls a months (110,000 incoming and 130,000 outgoing calls).

Monday, 22 September 2008:

Our VOD earns recognition at the IBC Exhibition in Amsterdam

Video on demand (VOD) offered by Multimedia Polska was awarded in this edition of the IBC Innovation Awards by an international jury during one of the largest international exhibitions in the film and television industry worldwide - IBC2008 (International Broadcasting Convention) in Amsterdam.

Multimedia Polska: First Commercially Available Cable/IPTV VOD Service Launched in Poland – was Multimedia’s nomination in the competition final held last week in Amsterdam.
This year’s exhibition was the largest in history with 1,400 companies and nearly 50,000 entrants from around the world. ‘Only 9 projects were nominated in three categories from among 100 projects—and Multimedia’s VOD was among them! This fact alone was a great success that brought satisfaction and added a great finishing touch to all our efforts given to the VOD project,’ says Bartłomiej Kasiński, Head of Strategy and Development.

With the award, Multimedia Polska was given the right to use the IBC Awards trademark reading “highly commended”.

Thursday, 17 April 2008:

Multimedia Polska – Over One Million RGUs Sold

Multimedia Polska has already reached over one million revenue generating units (RGUs) of the cable TV, Internet and voice services. The millionth RGU was purchased in Tarnów where Multimedia Polska is developing a new cable TV network. The main drivers of the company’s high sales are the bundled services and state-of-the-art products such as digital cable TV, Video on Demand and VoIP telephony.

In the first three months of 2008, Multimedia Polska sold nearly 39 thousand RGUs. Thus, as at the end of March, the company had more than one million RGUs – over 140 thousand more than a year before.
“This large increase in sales has been driven mainly by the growing popularity of bundled services and the launch of Video on Demand and VoIP telephony as part of our offering,” says Andrzej Rogowski, President of the Management Board of Multimedia Polska.

In Q1 2008, the company posted higher RGU sales in all segments, i.e. cable TV (digital and analogue), broadband Internet and fixed-line telephony (digital VoIP technology and traditional PSTN telephony). Similarly to the previous quarters, the fastest growing group of subscribers are those using the Internet. As at the end of Q1 2008, the company had nearly 230 thousand Internet users – up by nearly 40% year on year.
“For many quarters now, our growth in this segment has been a two-digit figure and I hope it will stay so in the quarters to come. We expect that Internet’s share in our revenue structure will be growing,” states Mr Rogowski.

The sales of digital cable TV (DTV) has been on the rise. In Q1 2008, Multimedia Polska acquired 15.6 thousand new DTV subscribers, against 10.6 thousand in Q4 2007. As at the end of March 2008, the company had over 35 thousand DTV users.
As at the end of Q1 2008, Multimedia Polska had a total of 591.6 thousand TV RGUs (digital cable TV, analogue TV and the Premium programmes), which represents an 11% increase year on year. “This demonstrates the effectiveness of our strategy aimed at increasing ARPU through constant expansion of the packages and promotion of bundled services,” says Mr Rogowski.

The number of subscribers who used at least two services (Double Play) in Q1 2008 was 226.6 thousand, representing an over 30% increase year on year. The number of Triple Play subscribers stood at 51.3 thousand – nearly 40% more than in Q1 2007. The number of services per subscriber rose from 1.43 in Q1 2007 and 1.52 in Q4 2007 to 1.57 in Q1 2008 – a new record high again. “We still see a lot of room for growth here. Our customers will use increasingly more packages offered by Multimedia Polska because what they get is a custom-made, ever more attractive offering at an attractive price,” explains Mr Rogowski.

In addition, Multimedia Polska reported an increased number of subscribers using the fixed-line telephony. As at the end of Q1 2008, the company had over 181 thousand fixed-line RGUs, up by 10% year on year. The main reason for this increase was the growing popularity of VoIP telephony (Voice over Internet Protocol). In the first months of 2008, the company acquired nearly 7 thousand VoIP RGUs. As much as 40% of all telephony users of Multimedia Polska use this technology.

As at the end of March 2008, Multimedia Polska had a total of nearly 638 thousand subscribers. As at the end of March 2007, the number was slightly over 600 thousand.